This October marks the third anniversary of the unexpected passing of Kannada star Puneeth Rajkumar. Despite her own personal grief, his wife Ashwini Puneeth Rajkumar has been a pillar of strength during this time. Ashwini expressed that she has been occupied with various responsibilities, including raising their two daughters and carrying forward the projects initiated by both her and Puneeth. While acknowledging the challenges of each new day, Ashwini mentioned that she is finding fulfillment in her work and views this period as positive. Reflecting on her past work, she shared that the projects she has undertaken had received her late husband's approval. However, the experiences of the last two years have emboldened her to make independent decisions. Ashwini revealed plans for an upcoming major commercial film featuring Yuva Rajkumar, expressing a mix of excitement and nervousness about the decision-making involved. Despite having a longstanding team, Ashwini finds making solo decisions and taking the final call to be an ongoing challenge. She recounted a pivotal decision regarding the film "Achaar & Co.," which she had to determine independently, ultimately achieving success with an all-women team. Looking towards the future, Ashwini emphasized that upcoming projects will be entirely her responsibility, presenting a new chapter in her journey.The movie industry can be quite intimidating. Currently, I am immersed in developing the script and planning for the upcoming film involving Yuva, a rising talent within our family. I am also seeking out scripts for future projects. I make an effort to review a couple of scripts each week and aspire to produce two to three films annually. "We need greater female representation in cinema," I strongly believe. Having more women on set brings a sense of ease. This was evident with the production of Achaar & Co., a process that I thoroughly enjoyed. The Kannada film industry has seen remarkable women directors over the years, yet there remains a deficiency of female technicians. Breaking into the industry has historically been challenging for women. This is not unique to Kannada cinema; the issue applies across other film industries as well. We must work towards altering this scenario. Safety in the workplace for women is a global concern, extending beyond the film industry. The safety and well-being of women (as well as children and the elderly) is an ongoing challenge everywhere, emphasizing the need for safe environments. In my current capacity as a leader, I perceive my role in the film industry as that of a facilitator of opportunities, advocating for a more inclusive and supportive environment. The industry is continually evolving, and exposure to global cinema, combined with the fresh perspectives of talented newcomers, offers a wealth of unexplored opportunities. Despite recent challenges, such as limited support from OTT platforms for Kannada films, productions like Bheema and Krishnam Pranaya Sakhi have successfully drawn audiences back to theaters.There are emerging talents in the industry, including budding filmmakers and experimental works that resonate with audiences. It is crucial to provide these newcomers with the right platforms and opportunities for growth. The initial of PRK Productions, Parvathamma, pays homage to Parvathamma Rajkumar, rather than Puneeth, which is a common misconception. Ashwini Puneeth Rajkumar aspires to be recognized for creating impactful, story-driven films. While she used to prefer working behind the scenes, she now actively participates in various events due to the positive association people have with her family. She values spending time discussing cinema with her family members, gaining fresh perspectives. Ashwini hopes to continue producing meaningful films and strives to be acknowledged for her contributions in the industry. She takes pride in her mother-in-law, Parvathamma Rajkumar, who was a highly successful female film producer. Parvathamma retired when Ashwini and her husband, Appu, got married, leaving behind a legacy in the film industry.She described the atmosphere as being similar to family. She reminisced about the days when writers, music directors, technicians, actors, and others would gather together for long periods to discuss the film they were working on. She was an avid reader of novels and relied on her intuition to determine if a story had the potential to succeed as a film. During that time, they focused on producing films suitable for all ages, and it's remarkable that 95 percent of the films she produced became blockbuster hits. She was a female producer who, I can proudly declare, was the most successful in the world.
This October marks three years since the untimely passing of Kannada star Puneeth Rajkumar and in this time, one person who has stood out strong, despite her own personal grief is his wife Ashwini Pun...